Call to Action

to create a new funding stream for Family Planning

The Challenge

The Family planning industry is facing a large and growing funding gap, as a result of which hundreds of millions of women and couples who would like to use contraceptives are unable to access them.




The opportunity

Family planning programs generate positive impacts that go well beyond the number of unintended pregnancies averted.

For example, an underappreciated fact is that, together with girls education, family planning represents the single largest measure to reduce carbon emission reductions. If we then consider that the carbon markets are worth US$57bn, it is clear that this could be a major new source of funding for family planning.

The purpose of this Call to Action is to create a formal link between family planning and environmental markets to generate a much needed new source of revenue and funding for family planning.  

Most of the theoretical work has been done. Now it is time to begin putting it into action.

The following sections detail the various stakeholders, how they can contribute and benefit, as well as a concrete Plan of Action made of incremental steps to manage risks.


We invite the following three groups of stakeholders:

  1. Family planning program developers

    1. Contribution: implement family planning programs leading to measurable and verifiable CYPs  

    2. Benefit: family planning programs will benefit in two ways

      1. Generate a new, predictable source of annual revenues​

      2. Gain access to new sources of funding

  2. Donors and Investors

    1. Contribution: cover the upfront costs of implementing family planning programs and certifying their impacts

    2. Benefit: two benefits

      1. Generate measurable and verifiable social and environmental impacts​

      2. Recover costs or generate return on investment 

  3. Buyers of carbon offsets and other types of offsets.

    1. Contribution​: through the purchase of credits and offsets, buyer provide a new revenues stream to family planning programs.

    2. Benefit: gain access to high value and high visibility carbon offsets and other sustainable development certificates that they can use to meet their social responsibility and carbon mitigation goals.

Plan of Action

Our approach to accessing the carbon markets centers around the quantification and certification of the environmental impacts associated with family planning programs. The resulting certificates are then be monetized in a number of ways, including the issuance and sale of environmental an social offset credits. 

In order to manage risks, we've created a set of products that will allow us to move in incremental steps to assess risks at each stage, before moving onto the next one. For example, the first product (Impact Claims) will only certify the carbon emission reductions associated with family planning, but will not issue tradeable carbon credits. For this purpose we created the next product, Tradeable Assets, which allow issuance and trade of certificates.

Concretely, our Plan of Action involves certifying and monetizing the list of financial products below.

  1. Impact Claims

    • What are they?​ Formal, third-party verified, certificates issued by Verra.   

    • Purpose: the main purpose is to formalize the link between family planning, CO2 reductions and other environmental benefits. This has never been done before and will be a key stepping stone.  

    • Revenue potential: although these Claims can be used to mobilize funding, the purpose here is to move forward while minimizing risks. Specifically, certifying the link between family planing and CO2 reductions, but not yet allowing for the trade of carbon offsets. 

    • Risk management: By restricting the ability to trade and monetize the certificates, we are eliminating the risks such as coercion and provider bias. 

    • What we need to proceed:

      • We can implement this immediately. ​

      • We need family planning projects that can measure and monitor their CYPs.

      • We need sponsors to cover upfront certification costs

  2. Tradeable Assets

    • What are they?​ These are Verra issued, similar to Impact Claims, but with the added feature that they can be traded in the environmental markets. These are not called Verified Emission Reductions (see next product), and can be sold in a relatively new  

    • Purpose: to generate a revenue stream. 

    • What we need to proceed.

      • We already have a draft certification methodology in place, and approval by Verra to move forward: it just needs to be ran through the certification approval process and formally registered.​

      • We are looking to raise the funds needed to cover the methodology registration costs.

  3. Voluntary Carbon Emission Reductions

    • What are they?​ These a full-fledged carbon emission reductions and can be readily traded in the voluntary carbon markets. These are well established markets and credits form similar programs with social co benefits, like clean drinking water, are routinely sold, are in high demand, and fetch higher prices.

    • Purpose: access the voluntary carbon markets.

    • Market size: US$300m.

    • What we need to proceed: In order to proceed and access this market, Steps 1 and 2 above need to be completed.​

  4. Compliance Carbon Emission Reductions 

    • What are they?​ These a carbon credits that can be sold into compliance markets, which are mandated by law, of which the European and Chinese markets are the largest.

    • Purpose: access the compliance carbon markets, which are the largest carbon markets.

    • Market size: US$57bn.

    • What we need to proceed: In order to proceed and access this market, Steps 1 and 2 above need to be completed.​​

Call to Action

We invite all family planning stakeholders to take part in the creation of this new funding mechanism.

Immediate next tasks that need to be accomplished:

  1. Certify Impact Claim

    1. What we need?​

      1. Family Planning programs seeking certification​

      2. Donors to cover upfront certification costs

  2. Register SD Vista Methodology to convert Claims into Tradeable Assets.

    1. What we need?​

      1. Donors to cover upfront costs to register the certification methodology.​

If you would like to join, contact us:

© 2019 by Believe Green, LLC